Website SEO Projects

The main goal of the project was to improve the website’s ranking on Google, increase organic traffic, build a comprehensive content system, and generate potential leads through search channels.

1. G.O.L Company

I executed an SEO project for G.O.L Company, focusing on website optimization and creating SEO-standard content to improve Google search rankings. I conducted keyword research, optimized on-page elements, developed high-quality articles, and built a reputable backlink system. As a result, G.O.L’s website saw significant growth in organic traffic, with many primary keywords ranking in Google’s Top positions, helping the company attract more potential customers.

Google AdWords

Ahrefs/SEMrush

Keyword Planner

Executed by: Duong Thai Sang

Date: [Insert Date]

Project Overview:

The SEO project for News G.O.L significantly increased organic traffic, achieving over 6,600 Organic Search visits in 3 months, up 54.3%. Many logistics and import-export articles ranked Top 1 on Google, resulting in over 6,500 clicks and 235,000 impressions. This outcome enhanced brand awareness and generated numerous potential leads for the G.O.L system.

1. Key Metrics:

Key metrics are essential for evaluating the effectiveness of SEO and marketing campaigns, including website visits, page views, engagement rate, new users, and traffic sources.

The website appeared 235,000 times on Google in 3 months.
Over 6,500 users clicked through to the website.
Click-through rate (CTR): 2.8%, indicating the percentage of users who clicked after seeing the website.
Traffic spikes occurred when new or engaging content was published.

This table highlights the top-performing pages on your website in terms of clicks (visits from Google) and impressions (appearances in Google search results) over the past 3 months.

Professional articles on import-export and logistics received the most clicks, indicating strong demand for industry-specific information.
Explanatory articles covering concepts, processes, or procedures consistently ranked among the top in traffic, showing that readers value practical, step-by-step guidance.
The homepage and articles covering diverse topics achieved high impressions and clicks, demonstrating that the website attracts a wide range of users.
Maintaining and expanding high-performing content will help increase brand credibility and broaden the potential customer base on Google.

Organic Search: 6,600 visits, up 54.3% compared to the previous 3 months. This demonstrates the effectiveness of SEO and website content, attracting many visitors via Google without paid advertising.
Direct Traffic: Stable at 1,700 visits, a slight decrease of 0.2%, indicating a loyal audience familiar with the brand.
Other Sources: Referral (+36.6%), Organic Social (+53.7%), and Unassigned (+167.5%) all showed strong growth compared to the previous period.

2. Top-Ranking SEO Articles

Top-ranking SEO articles are content optimized with keywords and technical SEO best practices, allowing them to appear at the top positions on search engine results pages (SERPs). These articles not only drive significant traffic but also enhance brand credibility and improve website conversion performance.

2. iCreationsLab Pte Ltd

I executed an SEO project for iCreationsLAB, focusing on Onpage optimization (keyword research, heading structure, content optimization, and internal linking) and Offpage optimization (building a high-quality backlink system and sharing content on reputable channels). Additionally, I applied AI Overview to analyze search data and suggest content, helping identify global trends and optimize the SEO strategy. As a result, the iCreationsLAB website achieved strong growth in international organic traffic, with many key keywords ranking on Google, expanding potential customer reach in Singapore and globally.

Google AdWords

Ahrefs/SEMrush

AI OVERVIEW

Executed by: Duong Thai Sang

Date: [Insert Date]

Project Overview

The iCreationsLAB website SEO project – targeting the global Singapore market – delivered positive results after 2 months:

155 clicks and over 90,600 organic impressions on Google
Significant improvement in keyword coverage
Many SEO-optimized content pieces for global services and solutions began ranking in Top Google positions
Resulted in stable organic traffic growth, enhancing brand presence in Singapore and expanding the international potential customer base

1. Key Metrics

Key metrics are essential for evaluating the effectiveness of SEO and marketing campaigns, encompassing website visits, page views, engagement rates, new users, and traffic sources, providing a comprehensive view of how the website performs and how audiences interact with the content.

2.Top-Ranking SEO Articles

After 2 months of SEO, several articles achieved Top Google rankings. These articles not only generated significant traffic but also enhanced brand credibility and improved website conversion performance, and were cited by Google AI Overview.

3. Happy Decor

I executed an SEO project for Happy Decor, focusing on website optimization, keyword research, and creating engaging content about interior decoration products. Through a strategy of Onpage optimization and building a high-quality backlink system, the Happy Decor website significantly improved its Google rankings and attracted more customers interested in interior design and home decoration.

Google AdWords

Ahrefs/SEMrush

Keyword Planner

Executed by: Duong Thai Sang

Date: [Insert Date]

Project Overview:

The Happy Decor SEO project achieved outstanding results over the past 3 months:

14,700 clicks and 701,000 Google impressions
Many articles on interior design, living room decoration, and usage tips for accessories reached Top search positions, attracting a large audience interested in home decor
This demonstrates the effectiveness of the content strategy, Onpage optimization, and topic selection in driving traffic and engagement

1. Key Metrics

Key metrics are essential for evaluating the effectiveness of SEO and marketing campaigns, including: Website visits, Page views, Engagement rate, New users, Traffic sources

The website received nearly 15,000 clicks from Google over 3 months, demonstrating increasing user interest compared to previous periods.
It appeared over 700,000 times on Google, allowing the brand to reach a wide audience of potential customers. This number of impressions is significantly higher than in previous campaigns, reflecting the effectiveness of content investment and SEO optimization.
Despite the strong increase in clicks, the CTR is currently 2.1%, meaning roughly 2 out of every 100 impressions resulted in a click. This average rate still has room for improvement through more compelling titles and meta descriptions.

Instructional articles on interior design, feng shui, and accessories received the highest number of clicks, showing strong user demand for practical information.
Topics such as living room layout, TV walls, and TV cabinets consistently ranked among the top in traffic, indicating readers’ high interest in modern home decoration solutions.
Blog posts covering tips on accessory use, feng shui, and lifestyle experiences all achieved high impressions and click-throughs, helping the website expand its audience and maintain stable traffic.
Developing a balanced range of content, from in-depth blog posts to design and construction services, reinforces the brand’s credibility and allows the website to reach a diverse set of potential customers on Google.

2.Top-Ranking SEO Articles

SEO articles that reach Top Google positions are optimized for content, keywords, and technical SEO, ensuring they appear at the top of search results. These articles not only drive significant traffic but also enhance brand credibility and improve website conversion performance.

4. Accounting Services

Google AdWords

Ahrefs/SEMrush

Keyword Planner

Executed by: Duong Thai Sang

Date: [Insert Date]

Project Overview:

The SEO project for the business and accounting services website achieved impressive results over the past 90 days, with over 19,000 page views, a 762.7% increase. Organic search traffic grew by 955%, and many key service pages such as business establishment, business licenses, and accounting-tax services saw significant view increases. Session interactions and new users also increased substantially, demonstrating that the website is effectively reaching target customers and improving conversion rates through organic search

1. Key Metrics:

Key metrics are critical data points used to evaluate the effectiveness of SEO and marketing campaigns, including website traffic, page views, engagement rate, new users, and traffic sources.

Total sessions: 2,300, up 633% compared to the previous period. This indicates strong user engagement and interaction on the website, reflecting improved content and communication effectiveness.
Page views: 19,000, an increase of 762.7%. The content has attracted significant attention, showing the website’s growing appeal to visitors.
Engagement rate: 78.8%, a slight increase of 4.4%. Nearly 80% of visitors interacted positively (clicks, scrolling, page navigation), highlighting quality content and a good user experience.
Users: 596, up 362%. Both new and returning visitors increased significantly, demonstrating that the website is effectively reaching and retaining more customers than before.

Organic Search: 2,400 visits, up 955% from the previous period, demonstrating strong SEO optimization and increasing visibility on Google.
Direct Traffic: 416 visits, up 158.4%, showing more users are accessing the website directly.
Referral Traffic: 78 visits, up 333.3%, indicating higher engagement from external links and partners.
Other Sources: Unassigned and Organic Social channels also recorded significant growth, contributing to overall traffic improvement.

Articles on company formation and business licensing attracted the highest number of views, showing strong growth compared to the previous period. This highlights the increasing demand from users seeking information on legal procedures and business registration.
The homepage and popular consulting services, such as accounting, ownership verification, and certifications, also saw significant view increases, indicating successful audience expansion and enhanced brand recognition.
All major topics achieved impressive growth in page views, ranging from 200% to over 4,000%, reflecting the effectiveness of the content development strategy and SEO optimization.
Diversifying content across legal consulting, accounting, and business services has positioned the website as a trusted destination for multiple customer segments, boosting both traffic and brand authority in the business consulting field.

5.Malaysia Study Abroad SEO Project

I conducted an SEO project for Malaysia study abroad services, focusing on website optimization, building a relevant keyword set, and developing valuable content. As a result, the website experienced strong growth in organic traffic and attracted more potential customers.

Google AdWords

Ahrefs/SEMrush

Keyword Planner

Executed by: Duong Thai Sang

Date: [Insert Date]

Project Overview:

Over the past 30 days, the SEO campaign helped the website achieve 3,700 page views, representing a 61,650% increase, with 700 active sessions and 92 new users, a remarkable growth compared to the previous period. Traffic from Organic Search increased by 213%, demonstrating that the keyword and content optimization strategy effectively improved the website’s visibility and attracted more potential clients.

1. Key Metrics:

Key metrics are essential for evaluating the effectiveness of SEO and marketing campaigns, including total visits, page views, engagement rate, number of new users, and traffic sources.

Page Views: 3,700, up 61,650% compared to the previous period – demonstrating a strong surge in user interest in a short time.
Active Sessions: 700, up 13,900% – indicating a dramatic increase in user engagement and activity on the website, reflecting the effectiveness of new content and promotional efforts.
New Users: 92, up 1,740% – showing that the website successfully reached and attracted a large number of new potential customers.
Average Session Duration: 3 minutes – users spent a considerable amount of time exploring content, indicating strong interest and intent to engage with the information provided.

Organic Search: 432 visits, up 213% – SEO is clearly effective, with more users discovering and accessing the website via Google.
Direct Traffic: 25 visits, down 74.2% – fewer users are typing the URL or using bookmarks, likely because most visitors are new and arriving through search.
Organic Social: 5 visits, up 25% – social media channels are starting to contribute, with a positive growth trend despite the small numbers.
Referral & Unassigned: Minimal traffic – indicating that the majority of current visitors come from Google, suggesting the need to develop additional channels to diversify traffic sources.

6. News GOL

I managed the SEO project for News GOL, a satellite website of G.O.L, focusing on building news content and optimizing keywords to support ranking growth and increase traffic for the main website. As a result, News GOL contributed to expanding brand visibility and attracting more potential customers for G.O.L.

Google AdWords

Ahrefs/SEMrush

Keyword Planner

Executed by: Duong Thai Sang

Date: [Insert Date]

Project Overview:

The SEO and advertising campaign for FDA registration services saw breakthrough growth in 2 months, with total page views exceeding 5,300, an increase of 1,222%. New users and engagement events both grew significantly, reflecting the effectiveness of Organic Search, Paid Search, and cross-network optimization activities. Key service pages achieved high page views, helping expand brand awareness and attract potential clients for FDA registration services.

1. Key Metrics:

Key metrics are critical for evaluating the effectiveness of SEO and marketing campaigns, including website visits, page views, engagement rate, new users, and traffic sources.

Total events: 22,000, up 929.9% – User interactions and actions (such as clicks, form submissions, etc.) surged, showing significantly higher engagement compared to the previous period.
New users: 3,600, up 1,879% – The website reached and attracted a large number of new potential customers, greatly expanding the target audience.
Page views: 5,300, up 1,222.4% – Page views also increased dramatically, demonstrating that the website’s content and user experience are increasingly engaging visitors.
Growth trend: Charts show all metrics spiking sharply in recent periods, confirming that marketing, promotion, and website optimization efforts are delivering strong, consistent results.

Cross-network: 2,800 sessions – The website was effectively distributed across multiple promotion and linking channels.
Organic Search: 664 sessions, up 2,660% – Strong SEO and content optimization significantly boosted visibility on Google.
Paid Search & Referral: Both increased over 2,500% – Advertising campaigns and partner links successfully attracted many new visitors.
Other sources (Direct, Organic Social, Unassigned): All showed notable growth, helping the website reach additional audiences and strengthen brand awareness.

Top-performing services: “FDA Registration Service” and “ENS Declaration Service” lead in page views, showing breakthrough growth compared to the previous period. This indicates strong user interest in legal and import-export services, aligning with the website’s core strengths.
Other service and company introduction pages: Maintain stable page views, helping to reinforce credibility and build trust with first-time visitors.
Content focus: Most key content shows significant growth in views, reflecting the effectiveness of recent investments in in-depth content and SEO optimization.
Homepage trend: Slight decline in views, suggesting users are navigating directly to specialized service pages rather than just viewing the general overview.

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