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Google Ads Projects

Helping businesses effectively reach potential customers through online advertising. Campaigns are optimized for keywords, content, and budget to increase brand awareness and drive sales.

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Thiết kế Dương Thái Sang

1. G.O.L Company

I collaborated with G.O.L Company on a Google Ads project, focusing on building optimized ad campaigns to increase brand awareness and attract potential customers.

Google AdWords

Ahrefs/SEMrush

Keyword Planner

Executed by: Duong Thai Sang

Date: 01/07/2024

Project Overview:

The Google Ads campaigns helped the company significantly boost brand awareness, attract numerous potential customers, and generate real inquiries via phone, Zalo, and website visits. Ad creatives were effectively optimized to secure prime ad placements and maintain a competitive advantage, contributing to sustainable business growth.

quảng cáo google ads - Dương Thái Sang

With just 189,50 USD/month for Google Ads, the business achieved:

  • 4,200 ad clicks, reaching the right potential customers
  • 66,500 brand impressions on Google, significantly increasing brand awareness
  • Average CPC of only VND 1,280 per click, optimizing advertising costs
  • Outstanding campaign performance with a reasonable budget, driving sales and sustainable growth

Ad Visibility Performance for Export License Products Compared to Competitors:

  • Impression Share: Our ads achieved 30.62%, significantly higher than competitors such as dangkyfda.vn (18.71%), tqc.vn (16.67%), and icert.vn (15.98%).
  • Top of Page Rate: Ads appeared at the top of the page 70.95% of the time, remaining competitive compared to rivals with higher top-of-page rates like registrarcorp.com (87.49%) and gglobal.vn (87.30%).
  • Absolute Top of Page Rate: Reached 40.28%, outperforming many competitors such as tqc.vn (22.83%) and icert.vn (13.63%), only behind registrarcorp.com (65.45%).
  • Outranking Share: Competitors like icert.vn, tqc.vn, and gglobal.vn outranked our ads 26–27% of the time, indicating strong competition for ad positions.
quảng cáo google ads - Dương Thái Sang
quảng cáo google ads - Dương Thái Sang

Conversion Summary – Google Ads Performance (Last 30 Days):

  • Phone Clicks: 113 conversions – customers clicked to call directly from the website
  • Zalo Clicks: 46 conversions – customers contacted via Zalo
  • GOL.VN Page Visits: 11 conversions – customers visited and loaded GOL.VN pages (performing well)
  • G.O.L FDA Food Registration Ad The ad emphasized speed, credibility, and dedicated support.
  • Impressions: 1,446 , Clicks: 64, CTR: 4.43%
  • The ad copy was clear, highlighting the commitment to help clients obtain FDA certification in compliance with U.S. regulations, instilling confidence and attracting businesses seeking export solutions.
Thiết kế Dương Thái Sang

2. Bao Son Refractory Materials

I executed a Google Ads campaign for Bao Son Refractory Materials, focusing on promoting high-quality thermal and fire-resistant products to customers in the construction and industrial sectors.

Google AdWords

Ahrefs/SEMrush

Keyword Planner

Executed by: Duong Thai Sang

Date: 01/06/2023

Project Overview:

The campaign was implemented comprehensively, from ad copy optimization and increasing impressions and clicks to measuring conversion performance. Ads were designed to stand out and attract the target audience in construction and industrial materials sectors. The campaign achieved high impressions, clicks, and conversion rates while maintaining competitive ad positions compared to market competitors. Overall, it enhanced brand awareness and generated potential leads for the business.

quảng cáo google ads - Dương Thái Sang

Campaign Performance (Budget: VND 5 Million/Month):

  • 382 ad clicks: Reached precisely potential customers interested in the products/services
  • 2,200 impressions: Significantly increased brand awareness on Google
  • 23 conversions: Generated valuable actions such as inquiries, sign-ups, purchases, or form submissions on the website
  • Cost-effective performance: Average CPC only VND 13,200 per click, optimizing the marketing budget

Ad Visibility Compared to Competitors (Fire-Resistant Materials Products):

  • Impression Share: 54.62%, highest among competitors (e.g., viethung.net.vn – 17.71%)
  • Top of Page Rate: 78.59%, ensuring better customer reach
  • Outranking Share: Consistently outperformed most competitors in ad position
  • Absolute Top of Page Rate: 59.19%, appearing in the best positions on search results
quảng cáo google ads - Dương Thái Sang
quảng cáo google ads - Dương Thái Sang

Conversion Summary – Google Ads Performance (July 2024):

  • Zalo Clicks: 236 conversions – allowing customers to easily contact the business via Zalo
  • Phone Clicks: 144 conversions – customers proactively called the business
  • Get Directions: 33 conversions (website) and 539 (Google Maps) – helping customers find the business location

Let’s Work Together

We can overcome any challenge and achieve great accomplishments. Collaboration is the key that opens the door to success.

thaisang4055@gmail.com

Contact Me
Dương Thái Sang

Elevate your creativity with a modern, bold style. We provide professional design and communication solutions that help your brand shine and stand out.

Email:

thaisang.digitalmkt@gmail.com

Phone/Whatsapp:

(+84) 77 909 1176

Address:

45 Nguyen Bao Duc, Tam Hiep Ward, Bien Hoa, Dong Nai, Vietnam

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